Salem gives you access to an attractive audience: high household income, educated homeowners with strong credit scores plus a net worth of over a quarter of a million dollars.
Chart values are in index numbers. Index numbers are a useful way of expressing economic data time series and comparing / contrasting information. An index number is a figure reflecting quantity compared with a base value. The base value always has an index number of 100. A value above 100 illustrates a higher trend in our audience statistics.
Source: Harker Bos Group