San Diego is the second-largest city in the state of California. More than 1.3 million people call the sunny metropolis home, and that number has been steadily increasing over the last few years.
The average salary far outstrips the national average, with a median household income clocking in at nearly $80,000. Almost half of San Diego residents are college-educated, and more than 65% are currently enlisted in the civilian workforce. The population is also extremely diverse, with 30.3% of residents identifying as Hispanic, 16.7% as Asian, and 6.4% as African-American.
Our professional advertising specialists at Salem Surround can help your brand determine which demographics are ideal for your sales goals and devise specific radio marketing strategies to appeal to your target audiences.
Local Radio Marketing in San Diego
Nielsen Media Research via the Radio Advertising Bureau has reported that 83% of Americans over the age of 12 listen to a local radio station at least once in a given week. Our marketing specialists at Salem Surround know the ins and outs of the local radio scene, and their expertise will allow your San Diego business to stand out in the local and national marketplaces.
Our services encompass all areas of radio marketing, including broadcasting, programmatic audio, and streaming marketing. We use proven strategies such as behavioral targeting and streaming player sponsorships to ensure that your advertising effectively connects with listeners.
Local Marketing with National Reach
Let our expert marketing specialists at Salem Surround help your brand stand out from the competition in San Diego. To find out how your business can generate leads and drive revenue, get in touch with our team.